Chain Reaction Cycles is thrilled to join the nationwide #BikeIsBest campaign to inspire more people to take up cycling.
From our early beginnings we’ve supported riding in all its forms – from grass-roots local mountain bike racing to sportives, all the way up to sponsoring professional road and mountain bike teams. #BikeIsBest gives us the chance to advocate the long term benefits of riding a bike – both for the nation’s health and our environment.
There has never been a better time to ride a bike. In so many ways. Cruise past the congested roads, free yourself of crowded public transport, and contribute to a greener planet that gives you cleaner air.
Two-thirds of all journeys are less than five miles. You don’t need to ride far or fast to make a difference. Half an hour of cycling is enough to improve your health, reduce your risk of illness, ease your stress levels and benefit your mental well-being.
Switching to cycling for short journeys means skipping queues and enjoying your own personal space. Bike is best for you, your community and the environment.
Watch the launch video below: