About Us

Meet the Chain Reaction team

Meet the Chain Reaction team

We’re not going to fill this bit by telling you that we live and breathe cycling – if we didn’t we wouldn’t be here. All we’re going to say is that we love what we do and love coming up with killer content that gets you excited. Who’s ‘we’? I hear you ask…read on.

Let’s meet the Chain Reaction team…..


Matt Cole - Managing Editor

Matt Cole – Managing Editor

Matt has been riding bikes for longer than he’d care to admit! With a knowledge for all things on and off-road, he is a dab hand on the local trails, currently riding his old Nukeproof Mega, new Nukeproof Reactor and sometimes borrows the E-Sommet for a blast. For the past decade, he’s been heading up cycling content for Chain Reaction.


Tom Adams - Content Editor

Tom Adams – Content Editor

Originally a mountain biker, Tom enjoys going fast on two wheels, whether it’s on the road or on the gravel, mountain bike or commuting! He’s been riding bikes for almost 18 years and loves nothing more than getting out on the roads or trails and testing out the newest and most innovative tech on the Chain Reaction website!


Lauren Moore - Social Content Editor

Lauren Moore – Social Content Editor

A keen extreme sports adventurer with a real love for all things mountain biking. From hardtail to full suspension and the odd e-bike, Lauren is currently rocking a Vitus Mythique on which she loves hitting some of the UK’s favourite trails, including Glentress. A recent convert to gravel riding, the idea of bikepacking across the picture perfect countryside of Ireland and further afield is next up for Lauren.


Aaron Wallace - Video Editor

Aaron Wallace – Video Editor

Aaron is the Chain Reaction video editor, with years of experience in the TV and film industry, his wealth of knowledge is what helps us create some of our epic videos. Having only recently taken up two wheels again since joining Aaron’s current bike is the brilliant Nukeproof Scout! He just needs to learn to stop crashing…


Neill O'Higgins - Videographer

Neill O’Higgins – Videographer

With years of experience in all things film, Neill is our head videographer – taking bikes and their riders to the extreme in order to capture that WOW moment. Travelling to the likes of the Sea Otter Classic and Megavalanche you have probably seen your fair share of Neill’s work. He currently rips through the trails on a Nukeproof Reactor but more recently has moved to the road side too with a stunning Orro Gold Evo.


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Meet the Chain Reaction team
Meet the Chain Reaction team
Meet the Chain Reaction team
Meet the Chain Reaction team
Meet the Chain Reaction team

Meet the Tech Team

Meet the Chain Reaction team

Meet our tech team, these are the guys and girls that hold the knowledge key to all things bike related. From how to fix broken components to helping you with sizing and much much more!


Adam Studholme - Tech Team

Adam Studholme

  • Favourite Discipline: MTB, CX and road (for convenience)
  • Bike Owned: Kona Unit
  • Dream place to ride: New Zealand or Alps
  • Experience: 14 years in bike retail and eight of them as a mechanic

Shannon McAuley - Tech Team

Shannon McAuley

  • Favourite Discipline: MTB – Enduro & DH
  • Bike Owned: Santa Cruz Megatower
  • Dream place to ride: Madeira, Finale & Whistler
  • Experience: Rode MTB for eight years and self taught bike mechanic

Andy Ross - Tech Team

Andy Ross

  • Favourite Discipline: Road
  • Bike Owned: Vitus ZX-1
  • Dream place to ride: Somewhere sunny so I can be out on the bike all day
  • Experience: Raced bikes for years which resulted in doing my own maintenance

Paul Stewart - Tech Team

Paul Stewart

  • Favourite Discipline: DH but recently more enduro
  • Bike Owned: Vitus Sentier & Black Diablo
  • Dream place to ride: Whistler or Megavalanche
  • Experience: Experienced bike builder with expertise in MTB & BMX

Nick Ryles - Tech Team

Nick Ryles

  • Favourite Discipline: All forms of MTB
  • Bike Owned: Vitus Sommet VRX & Nukeproof Mega 297
  • Dream place to ride: Whistler
  • Experience: Self taught bike mechanic with years of experience

James Erwin - Tech Team

James Erwin

  • Favourite Discipline: All forms of MTB & BMX
  • Bike Owned: Nukeproof Scout 290
  • Dream place to ride: New Zealand, Madeira or British Columbia
  • Experience: 15 years riding experience, 10 years in the tech team

James Logan - Tech Team

James Logan

  • Favourite Discipline: All mountain/enduro & road
  • Bike Owned: Vitus Zenium & Sommet
  • Dream place to ride: Whistler
  • Experience: Lifetime of fixing and riding bikes

Andrew Baird - Tech Team

Andrew Baird

  • Favourite Discipline: Trail riding and enduro
  • Bike Owned: Nukeproof Reactor 290
  • Dream place to ride: Bubion, Spain
  • Experience: Over 20 years of riding bikes

Tech Team Customer Support

Tom Adams

Tom is a bike enthusiast! Originally a mountain biker, Tom enjoys going fast on two wheels, whether it's on the road or on the gravel, mountain bike or commuting! Tom has been riding bikes for almost 18 years and loves nothing more than getting out on the roads or trails and testing out the newest and most innovative things on the Chain Reaction website!

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