CRC joins Festival of Sport 2012

Thursday, February 23rd, 2012 8:37am
Category: Road

Taking place on September 14th-16th in Mount's Bay, West Cornwall, triathletes, cyclists, swimmers and runners of all abilities are invited to this spectacular new destination event, which is supporting the Wings for Life Spinal Cord Research Foundation. Competitors can take part in a high-octane combination of triathlon, road sportive, open water swimming and beach runs as well as enjoy live music, beach sports plus much more festival fun with events situated over some of the most entrancing coastal landscapes in Britain. With distances on offer to cater for all abilities, the schedule of events will also allow competitors to enter various activities over the weekend. Triathletes can warm up for their Olympic distance event with an open water swim the day before and sportive riders can tackle a beach run over the weekend too.

Ensuring you get the most out of your bike and body throughout the weekend, Chain Reaction Cycles will provide a world-class level of mechanical support to riders at the festival village and out on the road during the events. As if that wasn't enough, the Chain Reaction Cycles sports therapy massage service will be a welcome addition for tired riders, runners and swimmers, and for those looking for some retail therapy they'll also have a wide selection of components and consumables at very special prices.

Simon Cordner, Chain Reaction Cycles, PR and Events Manager said: "The Festival of Sport Cornwall is a fantastic addition to our calendar in 2012, with a great mix of triathlon, road cycling, open water swimming and much more. We'll have some great special offers between now and the event for entrants and we will also be on-site during the event with a range of run, swim and cycle goods."

The 2012 Festival of Sport Cornwall will be organised by the Participate Sport team, who have previously delivered world class events including; the London Triathlon, Abu Dhabi International Triathlon, Etape Caledonia, Run to the Beat and the Barcelona Triathlon, ensuring that the core sporting activity will be delivered to the highest of standards.

Nick Rusling, CEO of Participate Sport commented: "We're excited to launch this new event which with a great mix of activities we believe has something for everyone. I'd like to welcome Chain Reaction Cycles onboard as Official Retail Partner for the 2012 Festival of Sport. As the world's largest bike store and with an unrivalled product offering covering all of our scheduled activities, there really couldn't be a better partner to support us."

More details and a full schedule of the event are available at or you can enter any of the sports here.

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