Chain Reaction Cycles, the world’s largest online bike store, are pleased to announce our sponsorship of The Cycle Show, a new cycling based chat show which premieres at 8pm on Monday 23rd July on ITV4.
The 8 x 30 minute series, produced by Century TV, will air in HD on Monday evenings at 8pm from 23rd July and will be repeated on Saturdays at 5:30pm and on Sunday mornings, will be available on ITV4+1 as well as the ITV Player.
The programme will be presented by Graham Little with support from Rob Hayles and Anna Glowinski and will be filmed on Sundays at the Look Mum No Hands café in Old Street, London.
Following the latest cycling news and trends, the show will also include features with a two-wheeled theme, from Top Gear style challenges to technical know-how. With riding adventures and interviews from cycling legends, The Cycle Show looks at the lifestyle and fashion as well as the sport, across all disciplines.
Regulars will include a Rolla Sprint Challenge, supplied by Rollapaluza, and the first few shows will feature names such as Eddy Merckx, Nigel Mansell, Wayne Hemingway, Graham Obree and Gary Kemp.
Chain Reaction Cycles Marketing Manager Damien Duggan commented: “This is another positive signal that cycling is finally hitting the mainstream, so we’re delighted to be supporting such an exciting new show.
The beauty of The Cycle Show is that it’ll appeal to a wide range of viewers, and with its debut to coincide with the start of the London 2012 Olympics we hope it’ll inspire more people to discover the joys of riding.”
Century TV Managing Director Rohan Browning said: "We'd really like to thank all of the people who have believed in and backed this series, particularly our sponsors Chain Reaction Cycles. We feel that there is a real gap in the market for a programme such as this and we're looking forward to getting the show underway. ITV4 are an ideal partner for a programme such as this and it will really compliment their cycling portfolio."
Follow The Cycle Show on twitter: @thecycleshowtv and on Facebook.