CRC announce support of Tour of Britain 2012

Tuesday, August 14th, 2012 10:00am
Category: News

Chain Reaction Cycles are delighted to announce their sponsorship of the ‘Chain Reaction Cycles Points Jersey’ at this year’s Tour of Britain.

Previous winners of the classification include World Road Race Champion Mark Cavendish and double Olympic Gold medallist Geraint Thomas.

Chain Reaction Cycles, the world’s largest online bike store, will also become The Tour’s Official Online Cycle Retail Partner.

Grant Norris, Events Manager at Chain Reaction Cycles said;

“Chain Reaction Cycles is proud to support The Tour of Britain 2012 by sponsoring this year’s Points Jersey. With the nation excited in seeing the fruits of Team GB’s Olympic cycling success, it will be great to see the elites back in the saddle for the UK’s premier road race.”

Alastair Grant, Commercial Director of The Tour of Britain commented;

“We look forward to working with Chain Reaction Cycles going forward and are excited to have them on board for the 2012 event. As ever the Points Jersey will be one of the most closely fought classifications, whose outcome will go down to the wire in Guildford on the final day.”

We'll be releasing lots of special opportunities for you to get involved with The Tour this year. You never know you could be on th epodium on behalf of CRC presenting 'Cav' with the jersey!


For more information on The Tour you can visit their website at and follow the event on Twitter via

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