MTB

CRC to sponsor mountain bike trails in Northern Ireland

Friday, March 29th, 2013 9:09am
Category: MTB

Davagh Forest trails
Chain Reaction Cycles have announced a two year sponsorship of Northern Ireland’s soon to be launched official mountain bike trail centres in Castlewellan, Rostrevor and Davagh Forest.

The deal with MountainBikeNI.com is set to provide a significant boost for local tourism businesses and the wider economy in Northern Ireland.

Dafydd Davis, who’s been instrumental in the development and creation of the new trails in Northern Ireland, said: “This sponsorship makes such a difference. For a start I think it makes a lot of sense because with a company like CRC getting involved it gives a lot of credibility to what’s been done and I think that’s very important that the existing markets feel it’s a credible thing, a credible product if you like.

Rostrevor MTB trails
Enjoying the incredible views at Rostrevor MTB trails.

“When I first started to develop stuff in Coed y Brenin I did all of that with sponsorship cash, so I’m a big fan of commercial sponsorship if it’s done in the right way. It makes sense for the biggest online retailer in the world that’s based in Northern Ireland to be getting involved in a Northern Ireland mountain biking product.”

Damien Duggan, Marketing Manager at Chain Reaction Cycles said: “What an amazing time for mountain biking in Northern Ireland, these facilities will make mountain biking far more accessible than ever before with trails to suit all levels of rider the future is looking really great.’’

Chris Scott from MountainBikeNI.com with Damien Duggan at Castlewellan Forest Park
Chris Scott from MountainBikeNI.com with Damien Duggan at Castlewellan Forest Park.

Each of the centres in Castlewellan, Rostrevor and Davagh Forest are set to be officially opened to the public within the next two months and will be managed by Down District Council, Newry & Mourne District Council and Cookstown District Council respectively.

These trail centres, which are expected to attract over forty thousand visitors in the first year alone, are already a success story for inter-government partnerships, utilising public funding in the region of £2.5 million. The projects have been driven forward by each of the local councils and each trail centre will be promoted under the consumer brand of MountainBikeNI.com.

Chris Scott from MountainBikeNI.com explains: “Each local council should be congratulated for embracing this pro-active consortium approach to marketing Northern Ireland’s new trail centres. This platform allows us to create a comprehensive guide for local mountain bikers whilst still enabling us to effectively promote Northern Ireland’s trail centres to a wider tourism market.”

Riding the family trails at Castlewellan Forest Park
Riding the family trails at Castlewellan Forest Park.

“Chain Reaction Cycles is world renowned as a mountain bike retailer and so their endorsement, expertise and significant marketing assistance opens up an unparalleled opportunity for us to reach mountain bikers and channel this key market towards local businesses.”

Visit www.MountainBikeNI.com for more information on each of the mountain bike trail centres currently under development across Northern Ireland. 

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